Position Summary: The Creative Strategist is responsible for developing and ensuring fulfilment of the creative pipeline based on company SOPs. The Creative Strategist is responsible for translating performance goals and audience insights into a clear, testable creative direction that drives measurable growth. This role owns creative strategy from ideation through execution and analysis—defining winning beliefs, angles, and archetypes; building and maintaining a structured testing roadmap; and ensuring creative assets are organized, tracked, and optimized over time. Working closely with Media Buyers, Project Managers, and the Edit team, the Creative Strategist ensures creative priorities align with performance data, testing insights, and ICP mindset frameworks. Success in this role is measured by the ability to generate repeatable creative learnings, accelerate testing velocity, and continuously improve concept-level performance through disciplined strategy, collaboration, and reporting. This role requires someone who's both creative and operationally sharp — a marketer who can move quickly, manage multiple projects, and understand how to make content that resonates with the marketing industry's most ambitious players. The primary goal of this role is Revenue and Retention Focused. Core Values: High Performance & Excellence We set a high standard, deliver results, and continually raise the bar Integrity & Authenticity We act with honesty, transparency, and consistency — who we say we are is how we show up, bringing our best every day Growth & Innovation We are curious, adaptable, and committed to learning, evolving, and finding better ways to create value Collaborative & Intentional We work as a true team, respecting and challenging each other through uplifting, productive and constructive communication Ownership & Accountability We take responsibility for our roles, our impact, our outcomes, ensuring follow-through with persistence, resourcefulness and intent