About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide. No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us. Role summary Agoda is looking for a strategic, data-driven leader to steer our global marketing investments. In this role, you aren’t just spending a budget; you are managing a global P&L. You will bridge the gap between high-level financial targets and granular marketing execution, ensuring every dollar spent maximizes long-term profitability. You will define our global market strategy, own our Lifetime Value (LTV) frameworks, and lead a high-performing team to outpace the competition in a high-velocity travel market. This position grants you a "seat at the table" for Agoda’s most critical commercial decisions. You will use machine learning and predictive analytics to solve the "game theory" of the online travel industry, where pricing and loyalty change by the hour. What You Will Do P&L Stewardship: Drive marketing investment strategies to meet Finance P&L targets, balancing short-term volume with long-term margin optimization. Strategic Growth Strategy: Define and execute Agoda’s global growth roadmap, identifying market opportunities and responding to competitor moves in real-time. Investment Orchestration: Coordinate marketing spend across all digital channels (Performance, Brand, Me